Visual design & Art Direction

focussed on crafting

meaningful stories.

Visual Designer & Art Director from Amsterdam specialized in branding, web & editorial design.
Branding design and identity for WeTransfer global brand
A new identity for WeTransfer
For a small two years I worked at the core of WeTransfer's creative heart to build a design system that is able to scale across multiple products. In a tight knit team we built an identity that starts from a blank canvas and always feels on the move.
Next Nature Network
A magazine for humanity's future
Next Nature is an online magazine with an attitude to reinvent nature so as humans we can keep on surviving. Their first printed magazine is meant to be a lifestyle magazine portraying the future towards nature.
Editorial cover design for Next Nature Magazine
Responsive web design screens for DeGoedeZaak
De Goede Zaak
Fighting trolling for De Goede Zaak
Trolling, dDos attacks, online misinformation, it's all becoming more and more complex everyday. Are you speaking to a real person? For progressive Dutch organisation DeGoedeZaak (translating to "the good cause") we where asked to design an online space that served as first aid kit towards online trolling

Crafting visual stories that tell a positive narrative about our complex world.

I’m a Visual Designer & Art director based in Amsterdam. I have over 8 years of experience within a wide variety of design focussed organisations. I’ve worked in-house with brands like WeTransfer, Ace & Tate and I’ve also worked at creative and full-service agencies.
Currently I’m part of Vandejong Creative agency where I’m an Art Director & Designer working on a broad range of clients from Next Architects to Futures Photography and Platform Renewable Energy.
I’m still active and availiable as a freelance designer or art director and am very interested to work on projects for culture

How I can help?

Visual Identities, branding & art direction

Over the past years I've worked on both re-designing large global brands to coming up with entirely new visual concepts for others who are just starting out. I've also been in-house at different companies where we worked on developing the brand over time. I've created, maintained and delivered brand guidelines and have art directed external agencies with them.

Websites & other digital platforms

I'm a self taught digital designer and develop websites through Webflow, with a bit of custom code in there. I aim to make digital space feel tangible and create projects that are joyful and visually bold.

Editorial Design & Publications

Editorial design is my love when it comes to design. Having worked on both large scale print publications to small zines and exhibition peripherals. I've been fortunate enough to work with amazing creatives who's stories I've been able to tell, and this to me is the core of great editorial design.

Design Systems, UX Design & Prototyping

I love systems and system thinking. I love building them, breaking them and leaving space for serendipity within those systems. Through testing, iterating and understanding the user I aim to build something that is meaningful and sustainable.

Campaigns and Communication concepts

In my work I aim to convey stories and messaging that tells a positive narrative about the world. The world is filled with bleak stories and I want to create design that fills the world with less bleak stories.
Interested in working together or just a friendly chat?
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